In 2017 there was a push away from the complex graphics and resource heavy widgets to a user friendly simple approach with accessible navigation and improving the overall user experience. This was heavily influenced by Google prioritizing websites that had a quicker load time in its search query. It is major companies like this that we should watch as they are the trend setters for technology and the internet. Rightfully so, Google has helped revolutionize the internet and make it a better place. Most of their decisions are correct and therefore has led to their success, so it is a safe bet, to consider that what they are doing is the right thing.
Keeping the user in mind is the most important thing to keep in mind going into 2018. User Experience should be the main focus of every website. Keeping your code simple, clean and modern while still having a visually appealing design will help land your site on the first page of Google. Not only will this impress the consumers but the search engines that direct them to your website. If your website takes longer to load than 3 seconds you are going to lose a majority of your web traffic. In the industry this is called Search Engine Optimization (SEO). The success of your website is heavily hinged on how search engines rank your website.