What is the best way to get the consumers who see your advertisements to become clients? That is the million dollar question that every marketing team has to consider when they are creating a campaign. In marketing we have a term that is used to describe that sentence that is used to direct potential costumers to your product or service. In the industry we call this a Call-to-Action (CTA). Every piece of advertising material should include a Call-to-Action to direct the viewer to how they can accept that offer and essentially give you money.
We all know that grabbing the attention of a consumer is the first part to making that connection and if you don’t nail that there is not much one can do. There are many flashy ways to grab someones attention but can you maintain their interest and convince them that your product/service is something they need. Then there is one last piece of information you must provide to ensure they convert to a client. A Call-to-Action should tell them the way they can become a client. It can be a phone number, location, website, and much more. Without a trail that leads back to the company what is the point of paying all that money to advertise and market your company in the first place.