January 2018 – CONOR SWANSON

Monthly Archives: January 2018

January 12 2018

Web Development Tips for 2018

In 2017 there was a push away from the complex graphics and resource heavy widgets to a user friendly simple approach with accessible navigation and improving the overall user experience. This was heavily influenced by Google prioritizing websites that had a quicker load time in its search query. It is major companies like this that we should watch as they are the trend setters for technology and the internet. Rightfully so, Google has helped revolutionize the internet and make it a better place. Most of their decisions are correct and therefore has led to their success, so it is a safe bet, to consider that what they are doing is the right thing.

Keeping the user in mind is the most important thing to keep in mind going into 2018. User Experience should be the main focus of every website. Keeping your code simple, clean and modern while still having a visually appealing design will help land your site on the first page of Google. Not only will this impress the consumers but the search engines that direct them to your website. If your website takes longer to load than 3 seconds you are going to lose a majority of your web traffic. In the industry this is called Search Engine Optimization (SEO). The success of your website is heavily hinged on how search engines rank your website.

January 7 2018

How To Create A Killer Call-to-Action

conors Marketing 0

What is the best way to get the consumers who see your advertisements to become clients? That is the million dollar question that every marketing team has to consider when they are creating a campaign. In marketing we have a term that is used to describe that sentence that is used to direct potential costumers to your product or service. In the industry we call this a Call-to-Action (CTA). Every piece of advertising material should include a Call-to-Action to direct the viewer to how they can accept that offer and essentially give you money.

We all know that grabbing the attention of a consumer is the first part to making that connection and if you don’t nail that there is not much one can do. There are many flashy ways to grab someones attention but can you maintain their interest and convince them that your product/service is something they need. Then there is one last piece of information you must provide to ensure they convert to a client. A Call-to-Action should tell them the way they can become a client. It can be a phone number, location, website, and much more. Without a trail that leads back to the company what is the point of paying all that money to advertise and market your company in the first place.