Are you using the best methods to increase consumer traffic to your website? Now more than ever people are searching for local businesses through Google and similar search engines. Content is King when it comes to placement in a search query. Headers and titles carry the most weight as far as text in a Google search, they take priority over body content. Then the content will follow and Google will place the websites with the most keywords at the top of an individuals search. If you have quality content that is reliable and helps the consumer, it is more likely for other websites to link to yours. The more sites that link to your website, the more likely you are to appear higher on search results. Ensuring that your content is up to date and is updated regularly will also help consumers find your site through a search engine. We don’t really have control over sites that could link to our own, but by continuing to produce new content that is accurate and with proper grammar and citable sources is the best way to have your site be a success. Google has many methods of deciding which websites are better and they want their users to only be sent to reliable sites with quality content.
Search Engine Optimization is relatively a new concept. Google has a very in depth algorithm to sort web pages in descending order of best to worst. If you have a website you should regularly be checking to see where you show up in the search results trying differing things your target audience may be searching for. Google also hires people to go from site to site and grade them based on a variety of different aspects including usability, design, content, navigation, and time it takes your page to load. A new site should spend a portion of their resources at ensuring they are as optimized as possible for search engines.