There are many web design conventions that have become the norm for the internet and being aware of these conventions is very important. If you neglect following these conventions is can be very frustrating for the consumer. Having the main navigation at the top or left side of all your pages is one of the most important. Links should change color or appearance when you hover over them to help the consumer realize that it is indeed a link.
“68% of visitors fail to convert because they don’t think you care about their experience” – Vitamin T. It is very important to get consumer feedback or to have people test your site before and after you launch. Ensuring the consumer has a positive experience in your site is of the utmost importance. If they are frustrated with the way your site interacts, the information is lackluster, or they can’t figure out how to navigate through your site you will have a drop in return consumers. Your website can really excel to the next level if all your consumers are happy and tell other people about how much they enjoyed your sites services.